SORA didn’t begin with a business plan. It began with a desire to create. At the time, I was working two jobs and life felt incredibly busy. Between work, responsibilities and everything else that comes with adulthood, I realised I didn’t really have anything that was simply for me. I wanted a hobby. Something that allowed me to slow down, switch off from everyday life and channel my energy into something creative. And somehow, that little search for a creative outlet became SORA.
